W Communications is an ad agency in Salt Lake City, Utah. They have already developed a marketing and PR kit based around this Zero briefcase. They also produced a short film involving a man being followed for his Zero case. The idea for the site is that you have "found" this briefcase, and now your are going through it to figure out what it is. All of the pages branch from the file found inside.
The main page contains a flash controlled briefcase that opens when moused over.