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Snowblade is a company that makes snowplows for golf-carts and ATV's. They wanted a campaigne that boldly showed the capabilities of their Snowblade line of snowplows. The campaign slogun is "Dangerous to Snow", so it made perfect sense that the plows would literally be dangerous to snowmen. The Final renders needed to support a resolution large enough for large poster size prints, so no small detail could be spared (right down to the image of the deceased snowman during better days). This ad has recenetly been voted most Offbeat Ad Campaign by Utah Business Magazine. |
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