At Fueld, nothing gets us amped up more than having a little fun. So when we saw the boards for Progressive's "Baby Man" the little kid inside of us jumped for joy. We partnered up with Directing Duo Ben/Dave and Arnold Worldwide to tell the story to millennials about why they should grow up and "dump" their parent's insurance.
We all remember the E*Trade baby (who retired in March). Well now the table's have turned and there is a new spokesbaby getting spoon fed by eyeballs on the interweb. Complete with farting, burping and the whole nine yards. See for yourself in this series of short spots:
Since the campaign was targeted for a younger audience, what better place to run them than on Facebook? Even Progressive's Facebook page has been taken over by "That Guy" (sorry Flo).